Daniel James - CoFounder

Daniel’s career in basketball reflects his deep passion and unwavering commitment to the sport, encompassing a wide range of experiences from working with NBA players to coaching in prestigious leagues like the Eurocup, the Chinese Basketball Association, and the British Basketball League.

Now serving as the U16s Head Coach for London Elite, Daniel is eager to apply his extensive knowledge and passion to nurturing the next generation of basketball talent, helping them to realize their full potential both as athletes and as individuals.